Wikipedia defines corporate identity as follows A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc.
There are no disadvantages
Probably the most important step before you enlarge your company is to streamline the organization and processes in your company. It is much more advantageous to achieve double sales with the same resources than to need double the resources.
No company can do without customer acquisition. At a time when the competitive pressure is higher than ever and when more and more new start-ups want to conquer the market, a reliable and effective customer acquisition is worth its weight in gold.
Make sure that your resources and capacities can serve new customers reliably. There is nothing worse than an unsatisfied customer
There are several expansion strategies you can use to find your new markets. The following approaches are particularly worth mentioning:
Entering new markets always carries a risk:
Nobody has money to give away. Small businesses cannot afford it. And large companies take great care not to throw their advertising money out of the controlling window or to put them in advertising agency overheads.
If you want to advertise successfully, you have to get more out of your advertising budget than you put into it.
Throwing away money through bad or misplaced advertising